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Working in the 70's
Walde Huth
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Stairs
Karl Hugo Schmölz
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Neutra Building Pescher No3
Karl Hugo Schmölz
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Christian Dior
Walde Huth | 1954
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Furniture No 2
Karl Hugo Schmölz
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Carpet Tretford Brand
Walde Huth
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Charmor Fashion
Walde Huth | 1956
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Le Corbusier LC4 Pesch
Karl Hugo Schmölz
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Patricia shows Jacques Fath
Walde Huth
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Autounion DKW Junior
Walde Huth
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Jacques Fath Konvex
Walde Huth | 1955
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Visit Vienna
Walde Huth
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Chairs No 5
Karl Hugo Schmölz
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Chairs No 2
Karl Hugo Schmölz
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Hubert de Givenchy Paris
Walde Huth | 1955
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Office Furniture
Karl Hugo Schmölz
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Spoon + Fork
Walde Huth | 1954
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Christan Dior Pearl Necklace
Walde Huth
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Loungewear Series
Walde Huth | 1964
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Patricia shows Jacques Fath
Walde Huth
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Museum Ludwig Cologne
Karl Hugo Schmölz
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Ambre "Zeitmode"
Walde Huth
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Gas Station
Karl Hugo Schmölz | 1961
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Neutra Building Kemper
Karl Hugo Schmölz
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Karstadt Warehouse
Walde Huth | 1961
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Ambre No 1
Walde Huth
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Jacques Fath
Walde Huth | 1956
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Jacques Fath
Walde Huth | 1955
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Miss Dior Fragrance Paris
Walde Huth | 1955
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Chairs No 1
Karl Hugo Schmölz
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Projection No 1
Walde Huth
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Fleischhauer Cologne
Karl Hugo Schmölz
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Tubes
Karl Hugo Schmölz
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Educator Hugo Kuekelhaus
Walde Huth
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Interluebke Young Mother
Walde Huth
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Neutra Building Pescher No 2
Karl Hugo Schmölz
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Chairs No 3
Karl Hugo Schmölz
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Renault R 16
Karl Hugo Schmölz | 1968
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Chairs No 4
Karl Hugo Schmölz
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Dancer James Sounders
Walde Huth | 1984
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Patricia Jacques Fath
Walde Huth
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Notre Dame du Haut
Karl Hugo Schmölz
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Chemise Series
Walde Huth | 1963
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Furniture No 1
Karl Hugo Schmölz
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Richard Neutra
Walde Huth | 1970
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Andy Warhol Cologne
Walde Huth | 1984
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Building Neufert
Karl Hugo Schmölz
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Deutsche Bank Cologne
Karl Hugo Schmölz | 1970
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Dessous Series
Walde Huth | 1964
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Neutra Building Pescher No 1
Karl Hugo Schmölz
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Industrial Building
Karl Hugo Schmölz
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Schaublorenz Car Audio
Karl Hugo Schmölz
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Christian Dior
Walde Huth | 1954
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Autounion 1000 Sports
Karl Hugo Schmölz
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Chemise Series
Walde Huth | 1962
SCHMÖLZ + HUTH
In the world of advertising Walde Huth and her husband Karl Hugo Schmölz, son of the Cologne architectural photographer, Hugo Schmölz, were considered a much sought after team for demanding contract work.
Both artists not only photographed star designer pieces – they also orchestrated the staging for up-market consumer and everyday products in extraordinarily special ways.
The advertising photography of the Schmölz + Huth Cologne studio from the 50s to the 80s included advertising photos for the auto industry (Renault, Ford, DKW, Borgward, Audi), the fashion and textiles industry (Parisian Haute Couture), for washing powder companies (Wipp, Henkel), the tobacco industry, chocolate producers and flower companies. Publishing houses (DuMont and Bertelsmann) also belonged to Walde Huth and Karl Hugo Schmölz circle of clients, as did international chemicals companies (Bayer), drinks manufacturers and department stores (Kaufhof and Horten).
Today the works of Walde Huth and Karl Hugo Schmölz appear as “cult” because the trend and depictions of the “unspoiled advertising world” of the 50s, 60s and 70s are rare and coveted today. Last and certainly not least, the photographs of the Schmölz + Huth studio (1958 – 1986) are also documents of design and everyday history, and an important part of the history of photography in Germany.