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Chairs No 2
Karl Hugo Schmölz
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Autounion 1000 Sports
Karl Hugo Schmölz
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Deutsche Bank Cologne
Karl Hugo Schmölz | 1970
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Chemise Series
Walde Huth | 1963
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Visit Vienna
Walde Huth
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Miss Dior Fragrance Paris
Walde Huth | 1955
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Jacques Fath
Walde Huth | 1955
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Chemise Series
Walde Huth | 1962
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Patricia shows Jacques Fath
Walde Huth
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Chairs No 1
Karl Hugo Schmölz
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Chairs No 4
Karl Hugo Schmölz
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Karstadt Warehouse
Walde Huth | 1961
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Richard Neutra
Walde Huth | 1970
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Christan Dior Pearl Necklace
Walde Huth
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Fleischhauer Cologne
Karl Hugo Schmölz
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Patricia shows Jacques Fath
Walde Huth
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Projection No 1
Walde Huth
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Spoon + Fork
Walde Huth | 1954
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Neutra Building Pescher No 2
Karl Hugo Schmölz
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Loungewear Series
Walde Huth | 1964
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Dancer James Sounders
Walde Huth | 1984
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Dessous Series
Walde Huth | 1964
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Neutra Building Pescher No 1
Karl Hugo Schmölz
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Schaublorenz Car Audio
Karl Hugo Schmölz
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Gas Station
Karl Hugo Schmölz | 1961
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Christian Dior
Walde Huth | 1954
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Jacques Fath
Walde Huth | 1956
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Office Furniture
Karl Hugo Schmölz
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Chairs No 3
Karl Hugo Schmölz
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Patricia Jacques Fath
Walde Huth
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Renault R 16
Karl Hugo Schmölz | 1968
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Ambre "Zeitmode"
Walde Huth
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Jacques Fath Konvex
Walde Huth | 1955
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Building Neufert
Karl Hugo Schmölz
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Autounion DKW Junior
Walde Huth
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Museum Ludwig Cologne
Karl Hugo Schmölz
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Ambre No 1
Walde Huth
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Furniture No 2
Karl Hugo Schmölz
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Le Corbusier LC4 Pesch
Karl Hugo Schmölz
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Tubes
Karl Hugo Schmölz
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Charmor Fashion
Walde Huth | 1956
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Educator Hugo Kuekelhaus
Walde Huth
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Andy Warhol Cologne
Walde Huth | 1984
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Stairs
Karl Hugo Schmölz
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Neutra Building Kemper
Karl Hugo Schmölz
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Industrial Building
Karl Hugo Schmölz
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Carpet Tretford Brand
Walde Huth
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Interluebke Young Mother
Walde Huth
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Christian Dior
Walde Huth | 1954
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Working in the 70's
Walde Huth
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Neutra Building Pescher No3
Karl Hugo Schmölz
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Notre Dame du Haut
Karl Hugo Schmölz
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Chairs No 5
Karl Hugo Schmölz
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Furniture No 1
Karl Hugo Schmölz
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Hubert de Givenchy Paris
Walde Huth | 1955
SCHMÖLZ + HUTH
In the world of advertising Walde Huth and her husband Karl Hugo Schmölz, son of the Cologne architectural photographer, Hugo Schmölz, were considered a much sought after team for demanding contract work.
Both artists not only photographed star designer pieces – they also orchestrated the staging for up-market consumer and everyday products in extraordinarily special ways.
The advertising photography of the Schmölz + Huth Cologne studio from the 50s to the 80s included advertising photos for the auto industry (Renault, Ford, DKW, Borgward, Audi), the fashion and textiles industry (Parisian Haute Couture), for washing powder companies (Wipp, Henkel), the tobacco industry, chocolate producers and flower companies. Publishing houses (DuMont and Bertelsmann) also belonged to Walde Huth and Karl Hugo Schmölz circle of clients, as did international chemicals companies (Bayer), drinks manufacturers and department stores (Kaufhof and Horten).
Today the works of Walde Huth and Karl Hugo Schmölz appear as “cult” because the trend and depictions of the “unspoiled advertising world” of the 50s, 60s and 70s are rare and coveted today. Last and certainly not least, the photographs of the Schmölz + Huth studio (1958 – 1986) are also documents of design and everyday history, and an important part of the history of photography in Germany.